![]() A few of them haven’t even bothered to take the tags off. And sooner or later the bubble either pops or begins to stretch out past the tri-state area.Īs Hartman and I walk through his stomping grounds, we bump into a crew of people in gear from Noah. That means that much of their output is necessarily New York City bubble stuff. And to do that, you’ve got to be in it to some degree. Hartman and his peers are filling a void left by those gossipy, shit-talking publications of yesteryear. I think of these folks as being in the same vein as publications like Spy, Peter Kaplan’s New York Observer, and aughts-era Gawker. In this sense, Hartman’s account-along with other notable podcasts, meme pages, and Substack newsletters-is part of a lineage. Places like Chicago, Austin or Oakland are hardly immune to it. If you live in a city where big money is rolling in and the things that made the place great are being pushed out, you probably know a few Dirtbags of your own, too. These fine-grained observations are at the heart of the account’s appeal, and also its broader relevance: sure, he’s been making niche memes, but Hartman has also inadvertently helped document a very specific time and a very specific place. ![]() “I feel like it's a bunch of people that just turned 30 that used to live in Bushwick for 10 years that just got enough money to move there,” he says. Nolita Dirtbag, it turns out, has an eye toward someday moving to Greenpoint. “You have West Village cronies, the big brain Substack writers in Dimes Square, and the slightly grown-up, hypebeast adjacent dudes in Nolita.”Hartman spends a lot of his time in these neighborhoods but lives in Brooklyn, spending just as much time in Williamsburg (“it’s full of Australians now for some reason), Bed-Stuy and Bushwick. “I would break it down into three groups,” Hartman explains. Geographically speaking, the account isn’t just limited to Nolita. This content can also be viewed on the site it originates from. More Nolita Dirtbag-adjacent than pure Nolita Dirtbag, if we’re picking nits. He’s wearing a pair of Eckhaus Latta jeans, a black Lacoste polo underneath a denim jacket, and black penny loafers with white socks. And, of course, the account’s proprietor, a tall, slim figure who materializes in front of me and introduces himself as Alex Hartman. The folks semi-ironically scarfing down sausage and peppers at the Feast of San Gennaro. The ones strolling around in Bode, and also the ones in Balenciaga. The guys that line up outside at Aimé Leon Dore. That is, in some sense, core to the account’s 50,000-follower appeal: at this specific moment in this specific part of lower Manhattan, “that dude with the wide pants and the gross mustache” describes…pretty much everybody. I’ve been told to look out for “the dude with the wide pants and the gross mustache,” which is to say: I’m waiting for and all I know is that they’re a Nolita Dirtbag, too. Which makes it fitting that it’s where the person who runs the account has asked me to meet. The Upside Pizza on the corner of Spring and Mulberry has become one of those spots popular among the crowd Nolita Dirtbag skewers-frequented by people for whom ordering a slice isn’t so much a way of life as it is a small event, something you post about to your Close Friends on Instagram. ![]() What really matters is that they partake of a vibe that is almost unavoidable in 2022: they’re on TikTok, or have considered ordering an espresso martini, or pair their Nike Dunks with trashed Carhartt. The ND can be male or female, young or old, famous or anonymous. ![]() Over the last few years, the Instagram account Nolita Dirtbag has become moderately notorious for its hyper-specific focus on a particular kind of person: the titular Nolita Dirtbag. ![]()
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